Do your clients know who you really are?   Many businesses open their doors for the first time, and after all those months of planning, business owners jump right in full of the joys of spring desperate to get the money flowing in, rather than out! Now, there’s nothing wrong with this. Enthusiasm and passion are vital if your business is to succeed, but without a clearly defined road map of your business’ identity, you can find yourself putting out mixed messages.  What does that mean?     (more…)